Thursday, March 12, 2020

Why are the Oz books so Obscure?




            Have a look at this copy of The Wonderful Wizard of Oz I have. Ruby slippers? We can't even get a copy of the original book that doesn't reference the movie? Oz just can't get away from the shadow of the more famous film. Wonder how long before the publisher that did these Oz books gets sued by Warner Bros. The 1939 film adaptation of The Wizard of Oz turned 80 last year, yet the average person on the street may not even know there were books. I think most people know that the first book exists, even if they haven’t read it, but ask them about The Marvelous Land of Oz or if they know who Princess Ozma is and the number drops exponentially. Taking it a step further, there are even a disturbingly large percentage of fans of the movie that don’t know there was a book series. I’m not above it all either. Until fairly recently I didn’t quite know there were as many books as there are. I’ve related the story of how I came across the Oz sequels and binge-read them while at work on this blog before. But why didn’t I know about the Oz books? Why haven’t more people heard of them? Especially given the fact that well over half of the forty books in the series are public domain. Generally speaking, for a book to gain major cultural notoriety these days it has to have movies or television shows based on it. You would think, given that no one would have to pay for the licensing rights to the books anymore, we would have a new Oz movie every other year, either by one of the big movie studios or an independent studio somewhere. After all, movie adaptations of Alice’s Adventures in Wonderland are made all the time; and while Through the Looking Glass adaptations are rarer, they do still exist. Yet the last time we had a movie based on the Oz sequels was in 1985 with Return to Oz, and before that…1914’s The Patchwork Girl of Oz?

At first, I couldn’t help but think the 1939 film was somehow to blame for eclipsing the entire franchise. It should have been a gateway into the Oz books for people. But for some reason, that’s not what happened. The film debuted to modest success from what I understand, but didn’t quite earn its current place in American culture until the 1950’s and 1960’s, when it was aired on television and the baby boomer generation grew up watching it every year. Television and film had by and large replaced books as a dominant form of entertainment. For the youth of the time, the film adaptation of The Wizard of Oz became the definitive Oz. The only Oz. In 1954 Disney bought the film rights to the books, but for some reason, decided to sit on them for decades and not do anything with them other than release a few novelty records, until they were about to expire in the 1980’s. This could be another contributing factor for why the books were forgotten by mainstream culture, as this allowed the 1939 film to go unchallenged for years, with no one else even allowed to do movies about the other books. By the time Disney was finally ready to do something with their film rights and make Return to Oz, plot-wise a mixture of the second and third Oz books, it was too late. The nostalgia goggles of the generation that grew up seeing the 1939 film on TV were too great, they would now not accept anything different. People imprinted on it, ruby slippers, bipedal lion, green witch and all. The real Oz of the books was too “scary” for audiences. They wanted their dancing Munchkins. Now the filmmakers of Return to Oz foresaw this to a degree, throwing the ruby slippers into the story when they had no business being in it (in Ozma of Oz the Nome King had a Magic Belt which did basically what the ruby slippers do in the film, and at any rate the slippers were silver in the first book, and never reappear in the sequels), and using the “was it all a dream?” trope which was also never used in the books but present in the 1939 film. But these small gestures apparently weren’t enough for audiences. Granted, Dorothy never got put into an asylum where they tried to give her electro-shock therapy in the books either, but that’s on the filmmakers (I personally liked that idea, but then again, I’m into the macabre). 

            Return to Oz and its box-office failure was a nail in the coffin for any mainstream film adaptation of the Oz sequels, sadly. (I say “a nail’, because it wasn’t the final nail. I’ll get to that in a moment.) From then on, everything had to be an adaptation of the 1939 film in some way; at least as far as they could get away with adapting it without being sued by Warner Bros. If someone was doing a sequel, they wouldn’t touch the books, it had to be a sequel to the 1939 film. They usually rehash some variant of “the Wicked Witch is somehow alive again and Oz needs Dorothy back” premise that never happened in the books. Or make Oz a “darker and edgier” dystopia, which became cool after Wicked did it. Curiously, as remake-obsessed as Hollywood is, The Wizard of Oz has become a sacred cow that everyone’s too afraid to remake and have be compared to the 1939 film, even though a book-accurate version would be cool to see.

            But after digging a little deeper, I don’t think that a generation that grew up attached to the 1939 film is truly to blame, nor the box office failure of Return to Oz, nor anything having to do with the 1939 film itself. They may have been factors, but, the real reason the books are obscure and haven’t had movies done based on them is because of the insatiable greed of Warner Bros. Now they had nothing to do with creating the 1939 film, but since they bought MGM’s back catalog in 1986 they’ve hounded anyone trying to do anything involving Oz, defending the film as if it were their baby. It doesn’t even matter to them that the books are public domain. If you have enough money to buy good enough lawyers you can do anything, apparently, even act like you own a public domain story. Disney, themselves far from innocent of the same kind of behavior (they’re responsible for the Copyright Extension Act of 1998 after all) are the only ones with enough money to stand up to them, which they had to do for 2013’s movie Oz, The Great and Powerful, even having to invent a new shade of green for the Wicked Witch of the West to avoid the wrath of Warner’s lawyers (she wasn’t green in the book, but I guess everyone expects her to be green now). There were no good guys in that legal battle, but it was still an unfortunate one for Oz fans. It’s quite possible that the reason we haven’t seen more Oz movies is because no other studio would want to risk being sued to oblivion for making their own Oz film, even if it were based on the much safer sequels. Public domain books aren't profitable for corporations when anyone can make their own film and do a "mockbuster" version either, and this might also be a factor. But then, this hasn't stopped adaptations of Alice's Adventures in Wonderland, Peter Pan, or a slew of public domain fairy tales. So maybe it is fear of being frivolously sued that is to blame.

Perhaps this burial of the Oz books in the public consciousness was all done by design, so that MGM and later Warner Bros. could maintain their grip on a public domain property forever by making the film version the only one people have heard of and want to see.  Or perhaps I’m giving them too much credit for being able to plan this far ahead and monopolize Oz. No, it also took the incompetent handling of the film rights of the sequels by Disney for Oz to end up where it is now in pop culture. Imagine if they’d done an animated Oz film. Things would definitely be different. Will we ever have the books be adapted to film in the future, I wonder? I suppose it isn’t impossible. As it stands, that’s basically the only way the sequels are going to get any kind of attention from the mainstream public. And it doesn’t look to be happening anytime soon.

It’s hard to say where Oz would be now if it hadn’t been for the 1939 movie. Would the books be even more forgotten without it? Or without the fear of being compared to the 1939 film and possibly being sued, would someone else have done a successful film series that kept the memory of them alive? Unfortunately, I’m unable to travel the multiverse and find out. But, without having seen the 1939 film on VHS as a young child, I probably would never have read the books. So even though it took many years, it did eventually act as a gateway for me. And I’m sure this is probably the same for virtually any other fan of the books, as niche of a fandom as it is. The 1939 film is both a blessing and a curse for Oz. I just wish the Oz series had been treated more like Alice in Wonderland. That book has had a couple very successful, even iconic adaptations, but it hasn’t put an end to all adaptations or put an end to any book-accurate adaptations. Perhaps that book had the added advantage of already being in the public domain long before today’s greedy mega-corporations came into being. At any rate, that’s my take on why the books are so obscure. I could be wrong or missing another key factor, of course.

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4 comments:

  1. The trick would be to create films/anime that are strictly follow the books with NO reference to the movie(s). Then, employ something like a Clean Room Design review.

    Something that has also struck my imagination. The books weren't obscure when first released, but the hell of the 21st Century made many of the themes: Ozma's pacifism to the point of slavery comes immediately to mind probably rubbed many the wrong way. Baum's books reflect a Utopian mindset that existed back then and the wreck of 200 million dead just from governments and their pursuit of Utopia throw that back as foolish.

    Baum also made it clear that his fairy tales didn't include morality and that that should be taught in education. Well, no literature is free from the bias of its creator and there is a morale undertone in the books. Tottenhots come to mind as do the Gypsies in "Ojo in Oz" by Ruth Plumly Thompson.

    My two cents.

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    1. Even as a kid, I couldn't figure out why Ozma wasn't trying to mount some kind of defense in "Emerald City".

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    2. Thanks for your reply, I regret not seeing it sooner! You may be right that perhaps the themes of the Oz books, such as trying to build a society free of money and greed, just aren't well thought of today as they may have been in the past. Although, I think they still have something to say to today's society. Even when they were written, a society such as Oz would seem too fantastic to be true. I haven't forgotten that World War I and the Armenian genocide was happening as these books were being published, during which time fending off an invasion through total pacifism would seem incredibly naive at best.

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    3. In my head canon it can be explained by Ozma being a fairly new ruler, and not knowing much about the outside world. It's as good an answer as any!

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